Important Steps for Personal Injury Lawyers to Follow When Marketing Themselves Online


  • Make sure your website is smartphone friendly: The first step to marketing yourself as a personal injury lawyer is to make sure that your website is accessible to smartphone users. More than half of all internet searches are now conducted on smartphones. This means that it is absolutely crucial that your website and any advertisements you run can be viewed not only on computers but on smartphones as well. Most modern websites will be built on a responsive platform, that will adjust the size based on the device, from computers to mobile phones. If you do not take the time to make sure your website is easily accessible for smartphone users, you run the risk of losing 50% of potential customers simply because they could not access your website on their smartphone.

Digital Marketing Strategies that include SEO, PPC and YouTube Marketing are Key Factors for Attorney Marketing in 2020

  • Use advertisement extensions: Whenever you purchase internet advertisements, make sure you spend the extra money to add advertisement extensions. Advertisement extensions are links that are displayed under the large text of your advertisement. They often come in the form of location extensions, sitelinks, or call extensions. Although often overlooked, advertisement extensions can increase the number of people who click on your advertisement by up to 15%. This can translate to thousands of dollars in extra business based on just a single internet advertisement. Advertisement extensions are particularly valuable to personal injury lawyers because they will make your specific advertisement stand out from the hundreds of other personal injury lawyer advertisements, especially as you are working to build up your organic search profile through search engine optimization. Additionally, advertisement extensions will allow your advertisement to take up more space, which pushes competing advertisements farther down the page.
  • Get a high google review score: When someone searches for a personal injury lawyer online, one of the first things that they will see is a list of law firms in their area with the firms’ Google reviews. This score is the average google review out of five stars. If your firm either has a low google review score, very few reviews, or no reviews at all, potential clients will view this very unfavorably. You may spend thousands of dollars on advertisements, but all that money may be wasted if the first impression potential clients get from your law firm is that it has negative reviews. To make sure you have a good google review, ask your clients to rate you on google. It may make sense to give them a small discount if they rate you with a five-star review. Although you may make less money from that particular client, the high google review score will attract new clients, which will increase your profits. 
  • Test out call-only advertisements: Call-only advertisements are a new alternative to traditional online advertisements. These advertisements feature a phone number alongside a description of your services as a personal injury lawyer. If a potential client clicks on the advertisement, they will immediately be prompted with a message that asks them if they want to call the phone number. Call-only advertisements are great because they create many more phone calls directly to your law firm. Once you have them on the phone, you can make your sales pitch much better than an online advertisement can. 
  • Use online retargeting services: For an additional fee, you can add retargeting services to your internet advertisement. Retargeting services push your advertisement to potential clients that have already clicked on your advertisement at least once. Without retargeting services, you may be spending money targeting people who will never actually click on your advertisement. By using retargeting services, you can make sure that the money you spend on advertisements will target potential clients who are most likely to actually hire you to represent them as a personal injury lawyer. 


5 Tips For Marketing Your Plumbing Business Online in 2020

Are you keen to gain more customers for your plumbing company online in 2020? The online world is constantly shifting. Here are some of the best marketing tips that will help you find success in the digital realm.

Deliver The Right Content

When you are creating content for your plumbing business website, you need to consider the latest search trends. Over the last two years, there has been a significant increase in both smart home devices and voice control software. This has allowed people to become more direct when searching on Google and other engines. Rather than typing a keyword, they are more likely to deliver a full question. This provides a fantastic opportunity for businesses to create content around answering that question.

That’s particularly true for the typical plumbing business. Many of your potential customers will often search Google for the answer before they call in a professional. By delivering content that is helpful, you can also direct a user to contact your business for the right level of support. You can use the content to deliver value while also presenting the dangers of attempting a DIY fix.

The trick here is to ensure that content does match a high standard of quality and seek out the most frequently asked questions, you can do this by exploring the recommended searches in Google related to target keywords and phrases.

Improve Your Website

Content is just one of the ways that you can improve your plumbing website. There are various other steps you can take. The aim of SEO will always be an increased level of traffic. When exploring how to improve the site design, you will be focusing on the issue of conversions. Ideally, you need to ensure that you gain the greatest levels of conversions possible.

Generatore More Plumbing Leads in 2020 With A Proactive Digital Marketing Plan

You should also ensure that you work to reduce your bounce rate. This is the rate of users that are leaving your site without committing to a sale. Your site should have the right structure. Ideally, it shouldn’t take users more than three clicks to find any page on your site. You can achieve this through the correct use of links.

It should also be easy and straightforward to find the answers that users want or potentially arrange a service. One of the best ways to do this is with a chatbot. A chatbot can answer various questions and also connect a user to an employer of your business when they are ready to commit to a service or find out more information.

Get Reviews

If your business doesn’t have any reviews this is always going to lead to issues. It suggests that you are either new on the market, inexperienced or untrusted. Alternatively, a customer might believe that you are hiding negative reviews. Remember, more than 80% of users will seek out reviews before committing to the purchase of a product or service online.

To gain more reviews for your business, you simply need to ask. You should do this once you have completed a service for a client. It is possible that they leave a negative or mixed review. You should not avoid or ignore negative reviews. Instead, you must handle them and offer to fix the issue. You should do this with a public response somewhere like Google Reviews. This sends a clear message to potential customers and clients that you are prepared to address issues.

Get Mobile Responsive

The majority of customers will now be using a mobile device to view your business website or search for a solution to their issue. You must ensure that you are prepared for this. You can design your site to be mobile responsive. This means that it will load on different devices and still provide a great solution to customers. You should also check to ensure that the site is loading quickly on a variety of devices.

You can also consider using a call-only ad. Call-only ads are perfect for emergency situations. They will appear on a smartphone with direct click-to-call functionality. This means a user won’t need to waste time filling out a form.

Think About Google Business

Finally, you can’t underestimate the importance of search engines when gaining new business. If you want them to find you, you need to set up the right Google listing. This is easy to do and it’s just a case of ensuring that all the information is correct. You can add more content here to make it valuable to different users.

We hope this helps you gain the results you want for your plumbing company.

Grow Your Referral Base and Attract Customers With LinkedIn

LinkedIn is the leading professional social media platform available today. Earlier this year, LinkedIn had 364 million subscribers. Each one of these members is a potential customer or referral for your business. To get some better insights in marketing with LinkedIn, we reached out to Justin Fishaw with High Level Marketing to get some tips for growing your engagement level.

To maximize LinkedIn’s potential, you have to know how to effectively use the benefits that lie at your fingertips.

Tip #1 Join Groups to Broaden Your Network

One of the many benefits of joining LinkedIn is the fact that you can join groups with like-minded individuals. By participating in these groups, you can network with people who may lead you to your next customer or your next referral. Additionally, using LinkedIn helps you have a conversation, which positions you to become a thought leader within your industry.

Tip #2 Position Yourself as a Thought Leader

Thought leaders are those individuals many people look to in their respected industries. Whether they are commenting on current events or little-known data, many people within the industry and customers highly anticipate their responses. When you share information on LinkedIn that you’ve gleaned from your customer data, you position yourself as a thought leader. Make sure you share information on your corporate page and within group settings to trigger conversations. With this information, you can learn more about the needs and wants of your potential customers, and direct them back to your website for solutions—bringing everything full circle.

Tip #3 Build a Following
Leading potential customers and referrers back to your website is critical to building your business. You want to make sure that they are visiting your site on a regular basis, not just one time. So, you have to keep sharing and posting industry information that is compelling. Building a following increases your profile ranking on LinkedIn and drives traffic to your website, which generates more leads for your business.

Tip #4 Harness Other People’s Expertise and Connections

LinkedIn allows you to connect with other people within your industry. Once you have a connection, you have access to their connections as well. With access to additional connections you can hire talented recruits or partner with leaders in your industry, which helps you propel your business to the next level.

Tip #5 Promote Your Events
With so many members on LinkedIn, you can access more people than you ever thought you could. LinkedIn comes in handy when you are having an event you are hosting or attending. By spreading the word about your event on LinkedIn, you can increase your event’s attendance without breaking your budget. Additionally, the people that come to your event are all potential customers and referrals that can help grow your business.


Utilizing All Available Tools To Maximize Your Online Marketing ROI

Online marketing is far from a perfect science. Helping customers generate and track leads is often an area of ambiguity when small business owners interview media companies to help define goals and roi. One of the key differences that we are able to offer our clients is full transparency. We are able to accomplish this by utilizing a full spectrum of tools to help our clients manage their ad spending and lead generation results. We set up tools to monitor traffic (Google Analytics or Statscounter) are both good options. We create custom forms to capture online inquiries that are both mobile friendly and easy to navigate. We also use call tracking from Hosted Numbers, which offers a bevy of online options for call tracking including recording customer phone calls, tracking all phone calls, length of time customers are on the phone, what areas customers are calling from etc. The ability to listen to you customer phone calls (there is a whisper prompt to make sure that anyone who calls is aware of the call) is a great tool for all small business owners.

The amount of information you can gain by listening to how your phone calls are answered, your level of responsiveness in handling both customer service issues and potential sales inquiries is very important towards finding areas of improvement for your organization. For online marketing this data is pure gold, we can correlate visitors to conversions to better understand what messages are working and what keywords are bringing you the right types of customers to ensure that we are helping you achieve your goals and manage your marketing budget as effectively as possible.

Our team works hard to create the right strategy to help you achieve your marketing goals. What sets us apart from our competitors is that we are constantly monitoring our results with a focus on constant improvement. You can learn more about lead generation and online marketing by contacting us today for a free evaluation.

Email remains critical to online marketing success in 2015

Many internet marketers and online marketers fail in two areas, building a email list and then capitalizing off of it. Your email list is your most important asset bar none save for the products you sell in which you own 100%. Many online markets feel that RSS, Twitter and Facebook are more important to build a relationship with their customer base, but this is flawed logic. Why? There is still no better way to engage and build your online community and relationships. But why don’t RSS, Twitter, Facebook and other social media tools trump your online list? Lets break it down simply shall we?

RSS feeds:
While this is worth doing, and may be well worth your time, most people do not even know what RSS is today. You are going to reach an older crowd with this tool. There is also the fact that most people subscribing to your feeds do not even read them, most people at best simply scan through your feed. Everyone uses email, how many people actually use RSS? Very few that’s who.

While Facebook is heavily used and is the Goliath of social media you need to ask yourself, how many of the brands that you have liked on Facebook do you actually visit their pages or keep up with their news? Friends of people who like your page or brand may indeed also like it spreading the word about your brand, but as far as getting time sensitive information out Facebook fails for marketers unless you go the paid advertising route via PPC adverts which is another beast altogether, in which case we would be talking PPC and not Facebook.

While people may “follow” plenty of people and brands on Twitter, how many people actually truly “follow” these people or brands on Twitter? You might read the tweets from 20 to 50 people and brands. Some people follow hundreds if not thousands of people and brands. Very few actually read these tweets, I mean we only have so many hours in a day right? If you are deluded into thinking their are legions of hungry people eagerly awaiting your every tweet you fail at online marketing. The chances of anyone reading your tweets even if they “follow” you are pretty low. You can always try services such as too start tracking your clicks on your links if you doubt me, you will be surprised at how low the click through rate actually is.

So why then does an email list trump the above means of connecting with customers and potential customers? For one when someone signs up to your email list they are giving you consent and permission to contact them, indeed they actually want you to contact them! It is also a huge sign of trust on your customers part, as we are already flooded with emails for the most part and they are asking you to be yet another item in their inbox. People also check their email daily if not hourly, but most people will not visit your website every day. You can easily ignore tweets, status updates and the like, but it is harder to ignore an email with a catchy eye drawing title from someone you opted into.

The last reason to use email marketing is that every single successful online marketer uses it. The ones pulling 6 figures plus per year all use it and would trade their social media in a heartbeat if it meant they could keep their hard earned email lists.

Simple Tips For Managing Social Media In 2015 For Small Business Owners

Social media can be a gamer changer for any marketer, yet it is often misunderstood by the very marketers looking to harness its advantages. Social media (Facebook, Twitter, Pinterest), if used correctly can bring remarkable success for your online or brick and motor business. First things first lets examine what SMM or social media marketing is at its core, it is a form of internet marketing communication and brand awareness. Social media marketing almost always entails the sharing of content either articles, images or videos that hopefully the customer or potential customer will find engaging and share with his or her friends or network. The best SSM is accomplished when a piece of your content goes viral, meaning it is viewed, shared and liked by many people spreading via word of mouth.

Now lets discuss what social media is not. First it is often not free, you have to invest in it. That investment could be money or more often than not time, which leads us to the second thing that social media marketing is not, social media marketing is not instant. It can take weeks, months or even years for social media to help build up your brand or your offer but certainly it will not happen over night. Any agency promising you instant results is more likely than not lying. SMM is not complicated, anyone can figure it out, it is not rocket science. Lastly social media can not make up for having a poor website, poor SEO or a bad product or service. For social media marketing to work your website needs to be top notch both looks wise and ease of navigation as your goal will be to get traffic from social media to your website where your products or services are fully detailed. That being said there are some keys to success with social media which we will discuss in greater detail.

Key to Social Media Success #1: Engage and respond to your customers and leads!

Between 60% to 70% of all companies online do not respond to their customers on social media. When you fail to respond to customers and leads comments or questions your brand is now just another faceless brand in a sea of competition. When you respond to your own leads and customers and even in some cases your competitions leads you create a relationship. You can even take a negative and turn it into a positive by responding, such as to a complaint. Now most of us do not like complaints and many of us would get the urge to delete a complaint off of our social media pages, but answering a complaint publicly in a helpful manner can do wonders for your business, it shows you stand by your product or service and put customer satisfaction in the forefront.

Key to Social Media Success #2: Listen!

You can learn a lot about your customer base and even your competition by listening. I once ran a sound streaming service where customers could lunch their own online radio streaming. I thought I had all my customers and potential customers needs served, until I visited a rivals Facebook page and discovered that quite a few people were using the service to stream in online video games and needed a higher stream rate and varying sized streaming packages, which my competitor was ignoring. I went back to the drawing board and relaunched my service and aimed it at the video game crowd and increased my overall ROI, all by listening and then responding to my competitions customers, who became my own customers. Listening to your client base can and does reap dividends!

Key To Social Media Success #3 Leads are there for those who merely look
You can easily use social media to find new customers just using social media engines search tools. For example on twitter if you are a DJ simply do a search for “need a dj”. Your customers are out there asking for your services! You merely need to look then follow through on those leads, the success of landing a new customer depends on your sales skills or pitch and the quality of your service.

Key To Social Media Success #4 Share do not hard sell!
Social media works best when you share. Use it to tell your stories, about you, your customers, even how your product or service helped someone. Make it personal make it human, not bland or faceless or filled with “we are the best blah blah blah in the industry”. You can make use of webinars to reach customers live, you can do fun videos, you can write fun or light hearted stories. Inspire your readers to share your story. The key to a good story or piece of content is to ask yourself “Would I share this content with a friend?” If the answer is yes then you are on the right track.

Key To Social Media Success #5 Highly targeted PPC
Social media networks like Facebook know all the little details about their users thanks to massive data mining. With Facebook it is not about having your add seen by 10,000 people a week or a day but being seen by the right 100 or 1000 a day or week, the people who best fit your demographics. With Facebook you can target your ads using details such as age, location, sex, job title, education level and even interests! This means that you can reach a much higher ROI than traditional PPC advertising. Whats even better is like minded people often associate with like minded people so the chance of your product or service being spread word of mouth to their network of friends and family is also much higher.

Key To Social Media Success #6 Give stuff away

With social media you can gain customers for life by giving away value. If you give a small discount of say 10% to 20% you are marketing, if you give 50% to 60% off you are giving away true value. If you give your client base something for free, even just good content and information you can gain customers for life. You can give away samples, content, webinars, articles, and ebooks. If you provide good information on a regular basis you will have return visitors that while they may not buy your goods or services today, they may very well convert to paying customers later on. A good thing about return visitors is that your business stays on their mind, even if only in the back of it, waiting for a time when they do need what you offer!

Facebook Posting Tips To Ensure You Are Maximizing Your Opportunities

When it comes to Facebook merely posting is not enough. Many clients ask me when is the right time to post to Facebook? It’s an age-old question dating back to the date marketers first started to make Facebook pages to promote their brands, services or products.

I had one client who had been posting to Facebook like 5 times per day, which was way to much. Especially given the quality of his posts. With Facebook much like Reddit, the quality of the post matters the most. If you focus on quantity you are going to alienate your followers. Guess what no one wants to read 5 posts per day about your business unless perhaps your in the entrainment business and your posts are truly engaging. Focus on quality posts rather than how many posts you can pump out. There is no minimum number of Facebook posts needed as the goal of posting is to draw interest in your products and brand awareness.

Now that we know quality matters more than mere quantity we need to get the most bang for our posts as we can. Did you know that the days on which you post and even the time that you post can have a reaction from your viewers? Engagement rates, or days when viewers view and act on posts the most on Facebook are higher on Thursdays and Fridays than any other day of the week. Those two days of the week will net you the most bang for your posts. The next best day believe it or not is Mondays, due mostly I believe to the Monday blues. No one wants to be in work after the weekend, people log on at work and at school.


The time of the day that you post also matters greatly. For most content the following rule applies: Posts by 1 PM will net you the most shares socially, posts by 3 PM to get you the most clicks and posts generally between 9 AM and 7 PM. Again this also depends on what business you are in and what type of post you are doing. If for example you promote local bands then you could do a post at noon then one more post at say 8 PM reminding your target audience on what time the band is playing, where they are playing and what if any cover they are charging. it all depends on what Niche you are doing.

Lastly did you know that Facebook only shows 5% of your followers your posts? You have to pay for the other 95% of your followers to “see” your posts. The term seeing only means that it shows on their timeline / feed, it does not guarantee that they will even see the post. With that being said you have two options here, you can either pay to play, which in my opinion is a losing proposition as it merely appears in a very off place as compared to where your users focus on when logging in or you can focus on posting something unique and/or interesting once a day. Why the latter? When you post something very interesting people will share that content which is 10x better than paying Facebook for your post to show in a little looked for spot on your target audiences page.

Don Marks has been covering online marketing and lead generation since 2006, do you own a small business in Michigan and need some SEO or Lead Generation assistance, consider to jump start your 2015 business goals.