Are you keen to gain more customers for your plumbing company online in 2020? The online world is constantly shifting. Here are some of the best marketing tips that will help you find success in the digital realm.
Deliver The Right Content
When you are creating content for your plumbing business website, you need to consider the latest search trends. Over the last two years, there has been a significant increase in both smart home devices and voice control software. This has allowed people to become more direct when searching on Google and other engines. Rather than typing a keyword, they are more likely to deliver a full question. This provides a fantastic opportunity for businesses to create content around answering that question.
That’s particularly true for the typical plumbing business. Many of your potential customers will often search Google for the answer before they call in a professional. By delivering content that is helpful, you can also direct a user to contact your business for the right level of support. You can use the content to deliver value while also presenting the dangers of attempting a DIY fix.
The trick here is to ensure that content does match a high standard of quality and seek out the most frequently asked questions, you can do this by exploring the recommended searches in Google related to target keywords and phrases.
Improve Your Website
Content is just one of the ways that you can improve your plumbing website. There are various other steps you can take. The aim of SEO will always be an increased level of traffic. When exploring how to improve the site design, you will be focusing on the issue of conversions. Ideally, you need to ensure that you gain the greatest levels of conversions possible.
Generatore More Plumbing Leads in 2020 With A Proactive Digital Marketing Plan
You should also ensure that you work to reduce your bounce rate. This is the rate of users that are leaving your site without committing to a sale. Your site should have the right structure. Ideally, it shouldn’t take users more than three clicks to find any page on your site. You can achieve this through the correct use of links.
It should also be easy and straightforward to find the answers that users want or potentially arrange a service. One of the best ways to do this is with a chatbot. A chatbot can answer various questions and also connect a user to an employer of your business when they are ready to commit to a service or find out more information.
If your business doesn’t have any reviews this is always going to lead to issues. It suggests that you are either new on the market, inexperienced or untrusted. Alternatively, a customer might believe that you are hiding negative reviews. Remember, more than 80% of users will seek out reviews before committing to the purchase of a product or service online.
To gain more reviews for your business, you simply need to ask. You should do this once you have completed a service for a client. It is possible that they leave a negative or mixed review. You should not avoid or ignore negative reviews. Instead, you must handle them and offer to fix the issue. You should do this with a public response somewhere like Google Reviews. This sends a clear message to potential customers and clients that you are prepared to address issues.
Get Mobile Responsive
The majority of customers will now be using a mobile device to view your business website or search for a solution to their issue. You must ensure that you are prepared for this. You can design your site to be mobile responsive. This means that it will load on different devices and still provide a great solution to customers. You should also check to ensure that the site is loading quickly on a variety of devices.
You can also consider using a call-only ad. Call-only ads are perfect for emergency situations. They will appear on a smartphone with direct click-to-call functionality. This means a user won’t need to waste time filling out a form.
Think About Google Business
Finally, you can’t underestimate the importance of search engines when gaining new business. If you want them to find you, you need to set up the right Google listing. This is easy to do and it’s just a case of ensuring that all the information is correct. You can add more content here to make it valuable to different users.
We hope this helps you gain the results you want for your plumbing company.