Social media platforms are everywhere, and they aren’t going away anytime soon. When used properly, social media can be a contractor’s best sales tool. Social media presents the opportunity to engage with clients, learn about your target audience, and meet new leads. Basically, social media is the way to get your name out there digitally.

To effectively market your business through social media, you must first choose a platform or two. There are several platforms to choose from, but the social media sites best suited for contractors, home builders, remodelers, etc. are Facebook, Instagram, Twitter, and LinkedIn. Here’s a quick breakdown:

Facebook: This platform allows you to share photos, articles, and blog-style content. Visitors can view your contact information, ask questions, and interact with your posts via likes, shares, and comments. Clients can also leave ratings and reviews on your page.

Instagram: Instagram, which is owned by Facebook, is best for showcasing the beauty and reliability of your work via pictures. Like Facebook, viewers can interact with your posts through likes, comments, and questions. It is also useful to observe other contractors’ content.

Twitter: Twitter is best for forming ongoing relationships with clients, referral partners, and experts in the field. It’s also good for industry conversation.

LinkedIn: This platform is best for establishing professional credibility. You can make individual pages to highlight your team members or business pages to highlight your company as a whole. It is useful for finding new hires as well as new business partnerships.

Once you have chosen a platform or two, here are four creative strategies to help market your business:

  1. Humanize your content

Your social media usage should be a natural form of communication between your business and your consumers that explains what you do and how well you do it. Posting relatable content is the best way to connect with your viewers while also demonstrating your passion. You could even post a real photo of the business owner to build legitimacy or occasionally post something more personal not related to your business.

  1. Excellent visually imagery

A picture is worth a thousand words – excellent visual imagery shows customers what you’re capable of. People like to see pictures. It gives them something to scroll through and even save to their feeds. At the end of the day, outstanding imagery corresponds to value.

  1. Become involved in other profiles

Becoming involved in other profiles is simpler – tweet at them, post questions and comments on their Facebook page. You could also join a LinkedIn group. Both these strategies can get your business noticed by potential customers or industry leaders.

  1. Maintain an active social media presence

While it can be busy running a full-time business and maintaining an online presence, it is critical for finding customers and showcasing your work. Some businesses have even hired social media managers or other professional marketing services. If you chose not to use outside social media assistance, make sure to allocate time for maintaining an active online presence and interacting with your followers.

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