LinkedIn is the leading professional social media platform available today. Earlier this year, LinkedIn had 364 million subscribers. Each one of these members is a potential customer or referral for your business. To get some better insights in marketing with LinkedIn, we reached out to Justin Fishaw with High Level Marketing to get some tips for growing your engagement level.
To maximize LinkedIn’s potential, you have to know how to effectively use the benefits that lie at your fingertips.
Tip #1 Join Groups to Broaden Your Network
One of the many benefits of joining LinkedIn is the fact that you can join groups with like-minded individuals. By participating in these groups, you can network with people who may lead you to your next customer or your next referral. Additionally, using LinkedIn helps you have a conversation, which positions you to become a thought leader within your industry.
Tip #2 Position Yourself as a Thought Leader
Thought leaders are those individuals many people look to in their respected industries. Whether they are commenting on current events or little-known data, many people within the industry and customers highly anticipate their responses. When you share information on LinkedIn that you’ve gleaned from your customer data, you position yourself as a thought leader. Make sure you share information on your corporate page and within group settings to trigger conversations. With this information, you can learn more about the needs and wants of your potential customers, and direct them back to your website for solutions—bringing everything full circle.
Tip #3 Build a Following
Leading potential customers and referrers back to your website is critical to building your business. You want to make sure that they are visiting your site on a regular basis, not just one time. So, you have to keep sharing and posting industry information that is compelling. Building a following increases your profile ranking on LinkedIn and drives traffic to your website, which generates more leads for your business.
Tip #4 Harness Other People’s Expertise and Connections
LinkedIn allows you to connect with other people within your industry. Once you have a connection, you have access to their connections as well. With access to additional connections you can hire talented recruits or partner with leaders in your industry, which helps you propel your business to the next level.
Tip #5 Promote Your Events
With so many members on LinkedIn, you can access more people than you ever thought you could. LinkedIn comes in handy when you are having an event you are hosting or attending. By spreading the word about your event on LinkedIn, you can increase your event’s attendance without breaking your budget. Additionally, the people that come to your event are all potential customers and referrals that can help grow your business.