Important Steps for Personal Injury Lawyers to Follow When Marketing Themselves Online


  • Make sure your website is smartphone friendly: The first step to marketing yourself as a personal injury lawyer is to make sure that your website is accessible to smartphone users. More than half of all internet searches are now conducted on smartphones. This means that it is absolutely crucial that your website and any advertisements you run can be viewed not only on computers but on smartphones as well. Most modern websites will be built on a responsive platform, that will adjust the size based on the device, from computers to mobile phones. If you do not take the time to make sure your website is easily accessible for smartphone users, you run the risk of losing 50% of potential customers simply because they could not access your website on their smartphone.

Digital Marketing Strategies that include SEO, PPC and YouTube Marketing are Key Factors for Attorney Marketing in 2020

  • Use advertisement extensions: Whenever you purchase internet advertisements, make sure you spend the extra money to add advertisement extensions. Advertisement extensions are links that are displayed under the large text of your advertisement. They often come in the form of location extensions, sitelinks, or call extensions. Although often overlooked, advertisement extensions can increase the number of people who click on your advertisement by up to 15%. This can translate to thousands of dollars in extra business based on just a single internet advertisement. Advertisement extensions are particularly valuable to personal injury lawyers because they will make your specific advertisement stand out from the hundreds of other personal injury lawyer advertisements, especially as you are working to build up your organic search profile through search engine optimization. Additionally, advertisement extensions will allow your advertisement to take up more space, which pushes competing advertisements farther down the page.
  • Get a high google review score: When someone searches for a personal injury lawyer online, one of the first things that they will see is a list of law firms in their area with the firms’ Google reviews. This score is the average google review out of five stars. If your firm either has a low google review score, very few reviews, or no reviews at all, potential clients will view this very unfavorably. You may spend thousands of dollars on advertisements, but all that money may be wasted if the first impression potential clients get from your law firm is that it has negative reviews. To make sure you have a good google review, ask your clients to rate you on google. It may make sense to give them a small discount if they rate you with a five-star review. Although you may make less money from that particular client, the high google review score will attract new clients, which will increase your profits. 
  • Test out call-only advertisements: Call-only advertisements are a new alternative to traditional online advertisements. These advertisements feature a phone number alongside a description of your services as a personal injury lawyer. If a potential client clicks on the advertisement, they will immediately be prompted with a message that asks them if they want to call the phone number. Call-only advertisements are great because they create many more phone calls directly to your law firm. Once you have them on the phone, you can make your sales pitch much better than an online advertisement can. 
  • Use online retargeting services: For an additional fee, you can add retargeting services to your internet advertisement. Retargeting services push your advertisement to potential clients that have already clicked on your advertisement at least once. Without retargeting services, you may be spending money targeting people who will never actually click on your advertisement. By using retargeting services, you can make sure that the money you spend on advertisements will target potential clients who are most likely to actually hire you to represent them as a personal injury lawyer. 


Four Creative Ways That Contractors Can Market Their Business Through Social Media Channels

Social media platforms are everywhere, and they aren’t going away anytime soon. When used properly, social media can be a contractor’s best sales tool. Social media presents the opportunity to engage with clients, learn about your target audience, and meet new leads. Basically, social media is the way to get your name out there digitally.

To effectively market your business through social media, you must first choose a platform or two. There are several platforms to choose from, but the social media sites best suited for contractors, home builders, remodelers, etc. are Facebook, Instagram, Twitter, and LinkedIn. Here’s a quick breakdown:

Facebook: This platform allows you to share photos, articles, and blog-style content. Visitors can view your contact information, ask questions, and interact with your posts via likes, shares, and comments. Clients can also leave ratings and reviews on your page.

Instagram: Instagram, which is owned by Facebook, is best for showcasing the beauty and reliability of your work via pictures. Like Facebook, viewers can interact with your posts through likes, comments, and questions. It is also useful to observe other contractors’ content.

Twitter: Twitter is best for forming ongoing relationships with clients, referral partners, and experts in the field. It’s also good for industry conversation.

LinkedIn: This platform is best for establishing professional credibility. You can make individual pages to highlight your team members or business pages to highlight your company as a whole. It is useful for finding new hires as well as new business partnerships.

Once you have chosen a platform or two, here are four creative strategies to help market your business:

  1. Humanize your content

Your social media usage should be a natural form of communication between your business and your consumers that explains what you do and how well you do it. Posting relatable content is the best way to connect with your viewers while also demonstrating your passion. You could even post a real photo of the business owner to build legitimacy or occasionally post something more personal not related to your business.

  1. Excellent visually imagery

A picture is worth a thousand words – excellent visual imagery shows customers what you’re capable of. People like to see pictures. It gives them something to scroll through and even save to their feeds. At the end of the day, outstanding imagery corresponds to value.

  1. Become involved in other profiles

Becoming involved in other profiles is simpler – tweet at them, post questions and comments on their Facebook page. You could also join a LinkedIn group. Both these strategies can get your business noticed by potential customers or industry leaders.

  1. Maintain an active social media presence

While it can be busy running a full-time business and maintaining an online presence, it is critical for finding customers and showcasing your work. Some businesses have even hired social media managers or other professional marketing services. If you chose not to use outside social media assistance, make sure to allocate time for maintaining an active online presence and interacting with your followers.