Video advertising has become one of the most powerful marketing tools available for contractors in 2026. Homeowners consume more video content every day across platforms like YouTube, Facebook, Instagram, TikTok, and streaming services. Because of this shift in consumer behavior, contractors that invest in video marketing are building brand awareness…
For years, most contractors thought of SEO as something connected only to Google rankings. If your company ranked high in Google search results, you were considered successful online. While Google is still extremely important in 2026, SEO has expanded far beyond traditional search engines. Today’s contractors need visibility across maps,…
The HVAC industry has become more competitive than ever in 2026. Homeowners now have dozens of choices when searching for heating and cooling companies online, and many businesses are fighting for the same leads. Because of this, HVAC companies can no longer rely on one marketing tactic alone to grow….
Citations refer to making available your business name, address and contact information on the internet. The reason why small businesses should obtain citations is that it can help them to easily get ranked in the local search result. When your business has citation, your website will gain trust with Google…
A good SEO agency will build backlinks to your site slowly over a few months instead of too many links in a single month. There is nothing you should worry about if the links your SEO agency build is from a relevant and high quality site that is not associated…
Working with contractors can be very satisfying, they don’t want to get into the weeds, they want to have results for their business. With the restoration industry experiencing skyrocketing CPC I anticipate more business opportunities, consulting and clients looking for help with generating leads. We have recently started working with…
. Choosing the right keywords is not as complicated as it may seem, and it isn’t by pure black magic that SEO consultants choose the best keywords for your campaign. Here are four things we evaluate to determine the value of a keyword. Are People Using It? The first step…
Choosing the right keywords is not as complicated as it may seem, and it isn’t by pure black magic that SEO consultants choose the best keywords for your campaign. Here are four things we evaluate to determine the value of a keyword. Are People Using It? The first step to…
Though Google Adwords can do wonders for a small business, when used improperly it can also be a huge waste of time, money, and resources. It is important that small businesses realize their losses, realize what needs to be changed, and truly figure out how to structure their campaigns and…
As a small business owner, if you have a website – that’s not enough to get discovered online. Sure, social media outlets such as Facebook and Google+ are nice, but your website is the “mothership”. Optimization can be applied to your website and even social media properties connected with your…
