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## Posts

- [Video Advertising Is the Fastest Way to Grow Brand Awareness for Contractors in 2026](https://www.marketingrelationship.com/video-advertising-is-the-fastest-way-to-grow-brand-awareness-for-contractors-in-2026/) - Video advertising has become one of the most powerful marketing tools available for contractors in 2026. Homeowners consume more video content every day across platforms like YouTube, Facebook, Instagram, TikTok, and streaming services. Because of this shift in consumer behavior, contractors that invest in video marketing are building brand awareness faster and generating stronger customer
- [SEO for Contractors Has Grown Outside of Google](https://www.marketingrelationship.com/seo-for-contractors-has-grown-outside-of-google/) - For years, most contractors thought of SEO as something connected only to Google rankings. If your company ranked high in Google search results, you were considered successful online. While Google is still extremely important in 2026, SEO has expanded far beyond traditional search engines. Today’s contractors need visibility across maps, social platforms, AI-powered search tools,
- [HVAC Companies Should Focus on a Comprehensive Brand Strategy for Optimal Growth](https://www.marketingrelationship.com/hvac-companies-should-focus-on-a-comprehensive-brand-strategy-for-optimal-growth/) - The HVAC industry has become more competitive than ever in 2026. Homeowners now have dozens of choices when searching for heating and cooling companies online, and many businesses are fighting for the same leads. Because of this, HVAC companies can no longer rely on one marketing tactic alone to grow. Running a few Google Ads
- [How Digital Marketing will Shift in the Coming Years](https://www.marketingrelationship.com/how-digital-marketing-will-shift-in-the-coming-years/) - With the continually rising popularity of the internet, many companies have found it very effective to advertise online. The practice of marketing a service or product on the internet is called digital marketing. Digital marketing has evolved a lot since it began when the internet was just becoming common in the average household. As the
- [How the Covid-19 Pandemic Will Speed Up Digital Transformation for Small Businesses](https://www.marketingrelationship.com/how-the-covid-19-pandemic-will-speed-up-digital-transformation-for-small-businesses/) - During the Covid-19 pandemic, many small businesses have been forced to change how they operate on a day-to-day basis. Whether that be finding new suppliers, changing how they deliver their product to customers or any other change, there is no doubt that Covid-19 has changed the lives of small business owners across the country. However,
- [How Citations and Backlinks Help Build Your Business’ Trust Profile with Google](https://www.marketingrelationship.com/how-citations-and-backlinks-help-build-your-business-trust-profile-with-google/) - If you own a business and participate in any form of online advertisement, citations and backlinks through online business directories such as Yelp, Yellow Pages, or Angie’s List can be either your best friend or your worst enemy. This is because citations and backlinks can make or break the success of your advertisement campaign. Without
- [Important Steps for Personal Injury Lawyers to Follow When Marketing Themselves Online](https://www.marketingrelationship.com/important-steps-for-personal-injury-lawyers-to-follow-when-marketing-themselves-online/) - Make sure your website is smartphone friendly: The first step to marketing yourself as a personal injury lawyer is to make sure that your website is accessible to smartphone users. More than half of all internet searches are now conducted on smartphones. This means that it is absolutely crucial that your website and any
- [5 Tips For Marketing Your Plumbing Business Online in 2020](https://www.marketingrelationship.com/5-tips-for-marketing-your-plumbing-business-online-in-2020/) - Are you keen to gain more customers for your plumbing company online in 2020? The online world is constantly shifting. Here are some of the best marketing tips that will help you find success in the digital realm. Deliver The Right Content When you are creating content for your plumbing business website, you need to
- [Four Creative Ways That Contractors Can Market Their Business Through Social Media Channels](https://www.marketingrelationship.com/four-creative-ways-that-contractors-can-market-their-business-through-social-media-channels/) - Social media platforms are everywhere, and they aren’t going away anytime soon. When used properly, social media can be a contractor's best sales tool. Social media presents the opportunity to engage with clients, learn about your target audience, and meet new leads. Basically, social media is the way to get your name out there digitally.
- [Google's Record Revenue Is Propelled By Adwords](https://www.marketingrelationship.com/googles-record-revenue-is-propelled-by-adwords/) - Google (GOOG) on the Nasdaq reached record highs this week as the company reported over 27 billion dollars in revenue for the third quarter of 2017. The companies record revenue is being driven by explosive growth with the you tube platform and advertisers using Google adwords. Google adwords continues to be the dominant revenue generator
- [Specializing In Generating Leads For Clients In The Water Damage Industry](https://www.marketingrelationship.com/specializing-in-generating-leads-for-clients-in-the-water-damage-industry/) - Working with contractors can be very satisfying, they don't want to get into the weeds, they want to have results for their business. With the restoration industry experiencing skyrocketing CPC I anticipate more business opportunities, consulting and clients looking for help with generating leads. We have recently started working with clients in Denver and New
- [Keyword Selection Sets The Foundation For Successful Web SEO Strategies](https://www.marketingrelationship.com/keyword-selection-sets-the-foundation-for-successful-web-seo-strategies/) - Choosing the right keywords is not as complicated as it may seem, and it isn’t by pure black magic that SEO consultants choose the best keywords for your campaign. Here are four things we evaluate to determine the value of a keyword. Are People Using It? The first step to effective keyword research is finding
- [What Factor Do Citations Have With Helping Business Owners Gain Visibility in Google](https://www.marketingrelationship.com/what-factor-do-citations-have-with-helping-business-owners-gain-visibility-in-google/) - Citations refer to making available your business name, address and contact information on the internet. The reason why small businesses should obtain citations is that it can help them to easily get ranked in the local search result. When your business has citation, your website will gain trust with Google and have a much more
- [How Keywords Help Customers Find Your Website Online](https://www.marketingrelationship.com/how-keywords-help-customers-find-your-website-online/) - . Choosing the right keywords is not as complicated as it may seem, and it isn’t by pure black magic that SEO consultants choose the best keywords for your campaign. Here are four things we evaluate to determine the value of a keyword. Are People Using It? The first step to effective keyword research is
- [Optimizing Your Keyword Strategy To Get Top Search Rankings In Google](https://www.marketingrelationship.com/optimizing-your-keyword-strategy-to-get-top-search-rankings-in-google/) - As a small business owner, if you have a website – that’s not enough to get discovered online. Sure, social media outlets such as Facebook and Google+ are nice, but your website is the “mothership”. Optimization can be applied to your website and even social media properties connected with your business. At the base of
- [Small Business Owners Often Waste 50% or More of their Google Adwords Budget on Poor Keyword Management](https://www.marketingrelationship.com/small-business-owners-often-waste-50-or-more-of-their-google-adwords-budget-on-poor-keyword-management/) - Though Google Adwords can do wonders for a small business, when used improperly it can also be a huge waste of time, money, and resources. It is important that small businesses realize their losses, realize what needs to be changed, and truly figure out how to structure their campaigns and their keywords to get the
- [Creating Killer Content Is A Great Path Towards High Google SEO Rankings In 2015](https://www.marketingrelationship.com/creating-killer-content-is-a-great-path-towards-high-google-seo-rankings-in-2015/) - In the marketing world content is king, it always will be. My first hand experience has shown this to be very true. Once upon a time my content was lacking on my AF sites (affiliate marketing sites) and my niche sites. I struggled with online marketing. I was putting in the time and effort but
- [3 Tips for Improving Your Search Engine Rankings in 2017](https://www.marketingrelationship.com/3-tips-for-improving-your-search-engine-rankings-in-2017/) - There are several factors that Google take into account when ranking a website. No one knows exactly what factors are being used for ranking a website but you can try various SEO tips to get your website rankings moving up in Google in 2017. The following are 3 tips on how you can get your
- [Should Your SEO Company Help You Optimize Your Google My Business Listing?](https://www.marketingrelationship.com/should-your-seo-company-help-you-optimize-your-google-my-business-listing/) - Many local SEO companies are offering Google My Business listing optimization services for small businesses in the local area. Google My Business (GMB) refers to the search result that shows the local businesses operating in a particular area. It will include a map with red balloons to show the shops located in different places of
- [Should My SEO Agency Be Building a Specific Number of Backlinks Each Month](https://www.marketingrelationship.com/should-my-seo-agency-be-building-a-specific-number-of-backlinks-each-month/) - A good SEO agency will build backlinks to your site slowly over a few months instead of too many links in a single month. There is nothing you should worry about if the links your SEO agency build is from a relevant and high quality site that is not associated with links that may be
- [What Tips Should Business Owners Follow Who Want to Do SEO Themselves](https://www.marketingrelationship.com/what-tips-should-business-owners-follow-who-want-to-do-seo-themselves/) - SEO optimizing your site is crucial in order to rank for any keyword on the search result. It is only when your website rank on the search result that you start to get visitors. You can save money from hiring a SEO company by optimizing the website yourself. The basic must do on-site optimizations
- [Keeping On Track With Your SEO Goals In 2016](https://www.marketingrelationship.com/keeping-on-track-with-your-seo-goals-in-2016/) - The technical bits of SEO change every day. Everyone that I talk to that is trying to wrap their head around SEO is intimidated mostly by the rapid change in the industry. However, there are a few basic rules you can bet money on when you’re dealing with Google. Nothing Easy Works for Long If
- [Grow Your Referral Base and Attract Customers With LinkedIn](https://www.marketingrelationship.com/grow-your-referral-base-and-attract-customers-with-linkedin/) - LinkedIn is the leading professional social media platform available today. Earlier this year, LinkedIn had 364 million subscribers. Each one of these members is a potential customer or referral for your business. To get some better insights in marketing with LinkedIn, we reached out to Justin Fishaw with High Level Marketing to get some tips
- [Utilizing All Available Tools To Maximize Your Online Marketing ROI](https://www.marketingrelationship.com/utilizing-all-available-tools-to-maximize-your-online-marketing-roi/) - Online marketing is far from a perfect science. Helping customers generate and track leads is often an area of ambiguity when small business owners interview media companies to help define goals and roi. One of the key differences that we are able to offer our clients is full transparency. We are able to accomplish this
- [Email remains critical to online marketing success in 2015](https://www.marketingrelationship.com/email-remains-critical-to-online-marketing-success-in-2015/) - Many internet marketers and online marketers fail in two areas, building a email list and then capitalizing off of it. Your email list is your most important asset bar none save for the products you sell in which you own 100%. Many online markets feel that RSS, Twitter and Facebook are more important to build
- [Simple Tips For Managing Social Media In 2015 For Small Business Owners](https://www.marketingrelationship.com/simple-tips-for-managing-social-media-in-2015-for-small-business-owners/) - Social media can be a gamer changer for any marketer, yet it is often misunderstood by the very marketers looking to harness its advantages. Social media (Facebook, Twitter, Pinterest), if used correctly can bring remarkable success for your online or brick and motor business. First things first lets examine what SMM or social media marketing
- [Facebook Posting Tips To Ensure You Are Maximizing Your Opportunities](https://www.marketingrelationship.com/facebook-posting-tips-to-ensure-you-are-maximizing-your-opportunities/) - When it comes to Facebook merely posting is not enough. Many clients ask me when is the right time to post to Facebook? It’s an age-old question dating back to the date marketers first started to make Facebook pages to promote their brands, services or products. I had one client who had been posting to
- [Implementing Schema and Analytics To Rank Better In Google](https://www.marketingrelationship.com/implementing-schema-and-analytics-to-rank-better-in-google/) - SEO has sure changed over the last year, but that is a given and should come as no surprise given that Google changes its algorithm 500-600 times per year. What worked just one month ago could tank your site today. Yet there are quite a few things that still hold true and there are quite
- [Google Adjusts Algorithm To Favor Mobile Friendly Websites](https://www.marketingrelationship.com/google-adjusts-algorithm-to-favor-mobile-friendly-websites/) - The Impact On Google Ranking For Mobile Friendly Websites Keeping up with with all of the nuances associated with Google's ranking system can be quite tricky. However, staying updated is a must and knowing what changes are coming will impact your website significantly. One of the latest additions to Google's algorithms is the implementation of
- [Google Penguin 3 Update: How Will Small Businesses Be Impacted?](https://www.marketingrelationship.com/google-penguin-3-update-how-will-small-businesses-be-impacted/) - Google Penguin has recently updated this month. This update is meant to capture and penalize sites that are using newer ways to spam their sites with anchor texts and links that lead to poor sites. These newer ways include buying these links to be put on their websites or obtaining these links through link networks.
- [Panda 4.1 Roll Out A Good Reminder To Small Business Owners About Content](https://www.marketingrelationship.com/panda-4-1-roll-out-a-good-reminder-to-small-business-owners-about-content/) - The News Of A Change In The Google Algorithm Was First Posted on 9-25 by Pierre Far The Google Panda Algorithm Has Updated Again The latest update of the Panda algorithm has caused a major shift for millions of websites, most of which would be described as medium to larger in size and scope. In
- [Small Business Should Use Google Authorship to Increase Web Visibility and Trust](https://www.marketingrelationship.com/small-business-should-use-google-authorship-to-increase-web-visibility-and-trust/) - Any small business that wants to get more website traffic and exposure should be claiming Google authorship for its content. This is not a difficult process, but it can make a big difference in the way Google ranks your blog, website, images and other online content. Doing this can not only help you get ranked
- [The Hidden  Dangers To Your Website Rankings By Aggressive Link Building](https://www.marketingrelationship.com/the-hidden-dangers-to-your-website-rankings-by-aggressive-link-building/) - Having a website is critical for a business, but it is not enough to merely have a website and great content, you also have to be found in the search engines. Searches are done via key words and search terms and the websites at the top of any search have done their link building correctly,

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- [Home](https://www.marketingrelationship.com/) - Digital Marketing Solutions for Small Businesses who want More Leads and Greater Brand Awareness
- [HVAC Marketing](https://www.marketingrelationship.com/hvac-marketing/) - Marketing Relationship has over 20 years of experience helping HVAC companies generate leads and grow their business online.
- [Contact](https://www.marketingrelationship.com/contact/) - Receive a complimentary review of your online marketing strategy. MarketingRelationship.com, LLC 29116 Marshall Southfield, MI 48076 Local - 248.450.5010
- [Digital Marketing for Janitorial Companies](https://www.marketingrelationship.com/lead-generation-services/digital-marketing-for-janitorial-companies/) - Digital Marketing for Janitorial and Facilities Management Companies Janitorial and facility management companies are vital to businesses, schools, and other institutions. They ensure that structures and amenities are clean, well-kept, and secure for occupants. However, these businesses frequently face severe competition in the marketplace, making it difficult to stand out and attract new clients. If you
- [Digital Marketing for Basement Waterproofing](https://www.marketingrelationship.com/lead-generation-services/digital-marketing-basement-waterproofing/) - Digital Marketing for Basement Waterproofing and Foundation Contractors Basement waterproofing and foundation repair are essential services that protect homes and buildings from water damage and structural problems. As a basement waterproofing and foundation contractor, you play a crucial role in maintaining the integrity of the buildings and ensuring the safety of the occupants. However, being
- [SEO and Digital Marketing Services for Manufacturing Businesses](https://www.marketingrelationship.com/lead-generation-services/seo-lead-generation-services-for-manufacturing-industrial-companies/) - Grow Your Manufacturing Business with Proven Strategies in Digital MarketingMarketing Relationship is a United States-based digital marketing agency that specializes in helping manufacturers, industrial, b2b businesses generate new customer leads. Our award-winning websites are designed to enhance your sales efforts, build confidence in your products and helping generate warm leads for your sales teams. We
- [Senior Living Digital Marketing](https://www.marketingrelationship.com/seo-services/senior-living-digital-marketing/) - SEO and Digital Marketing Services for Senior Housing From 2022 to 2030, the senior living industry and senior living communities are expected to grow at a rate of 5.7%. In the United States, there are 6,000 searches for senior living communities every hour. When it comes to choosing senior housing or senior living, seniors have
- [SEO Services](https://www.marketingrelationship.com/seo-services/) - We help you promote your service based business on Google, achieve top rankings online
- [Top Rated SEO Firm Metro Detroit Michigan](https://www.marketingrelationship.com/seo-services/top-rated-seo-firm-metro-detroit-michigan/) - Local and Small Business SEO Marketing Experts for Detroit MI Are you searching for a top rated digital marketing agency serving the greater Detroit Metro area? We specialize in getting your business to the top of Google, Yahoo and Bing through organic search engine optimization. Our proven process of website design, development and optimization help
- [Top Rated SEO Company Oakland County Michigan](https://www.marketingrelationship.com/seo-services/top-rated-seo-company-oakland-county-michigan/) - Local and Small Business SEO Marketing Experts for Oakland County MI We specialize in getting your business to the top of Google, Yahoo and Bing through organic search engine optimization. Our proven process of website design, development and optimization help generate new customer leads to you from real customers searching for your business. Whether you
- [SEO Lead Generation Water Damage Companies](https://www.marketingrelationship.com/lead-generation-services/seo-lead-generation-water-damage-companies/) - Generate more leads, increase your rankings and visibility online, proven digial marketing results in the water damage industry
- [Multi Location Business Franchise SEO and Lead Generation Services](https://www.marketingrelationship.com/lead-generation-services/multi-location-business-franchise-seo-and-lead-generation-services/) - Marketing Relationship has a proven track record in helping multi location businesses execute a successful SEO strategy that helps generate leads on the local level in addition to a main corporate website. Our experience in helping franchises develop comprehensive online marketing plans make us the "go-to" resource for business looking to jump start their search
- [Lead Generation Services](https://www.marketingrelationship.com/lead-generation-services/)

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